Page 2 of 2

Re: Mitchell Factory Video Tour - Industry on Parade

Posted: Mon Sep 15, 2014 11:27 am
by yoyo29_monica
Well look at you Mr. Lolly! I am impressed. Thank you for the follow-up on this investigation, I can sleep my restfully now.

Monica of Tarzana

Re: Mitchell Factory Video Tour - Industry on Parade

Posted: Mon Oct 20, 2014 12:47 pm
by 35mmKing
Hello fellow Mitchell enthusiasts. I have enjoyed learning about the Mitchell factory and so many members have added great research on this topic that I did some of my own. In 1929, Michell ran a campaign in American Cinematographer to alert his potential customers that he was building his new factory.

A brand new factory = fast shipment on new orders.

Each month during the construction, Mitchell would include a full page ad with an update on the factory construction.

I have included them here for your enjoyment.
Mitchell Factory 1929 part 1.jpg
Mitchell-Factory-1929.jpg
Mitchell-Factory-purple.jpg
Mitchell-Factory-1929-part-.jpg
When they were completely done, they just announced the fact with this plain text ad. Seems odd with all the other nicely tinted pictures but here it is non the less!
done.jpg
done.jpg (33.55 KiB) Viewed 22897 times
King

Re: Mitchell Factory Video Tour - Industry on Parade

Posted: Mon Oct 20, 2014 12:54 pm
by marop
35mmKing,

Do you have the date that they moved to their new factory? Also I am curious as to what your research involved? If you care to share.

Thanks for the pictures,

Mark

Re: Mitchell Factory Video Tour - Industry on Parade

Posted: Mon Feb 24, 2020 8:12 pm
by maltese_cross
I know the former Glendale location well as today it is a Home Depot and I shop there often. It's a pity they demolished the old building, I have only seen it in pictures but its a gorgeous example of sawtooth design optimized for maximum daylight. More factories today should be built like this instead of using energy intensive artificial lighting.